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NEW & Bestsellers
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Miniature dollhouse scene with toy mice in matchbox beds and furniture on a neutral background

Discover the the magic of Maileg

Where every detail is a treasure to behold.

Shop the Collection

Shop Toys By Age

BABIES
1-3 YEARS
3-5 YEARS
5+ YEARS
7+ YEARS

Welcome to SOUZU 👋🏼 Everything we stock is chosen with an eye for purpose-driven play, quality & longevity

Spring has Sprung! 🌻

Shop our favourites
 

Baby Bunny Finger Puppet Book

£5.99
Colorful headband with ladybug, flower, and bear designs on a white background
 
Colorful headband with ladybug, flower, and bear designs on a white background

Bunny and Friends Headband

£9.00
 

Spring Garden Ponies

£7.00
 
 Sold Out

Wooden Ice Cream Cones Set

£16.95 £19.95
 

Doudou Rabbit- White Delicate

£13.00
 

Miew Rabbit Tennis Doll

£24.99
 

Doudou Rabbit Citrus Bouquet

£13.00
Wooden toy crate with eggs labeled 'Le Toy Van' on a white background
 
Wooden toy crate with eggs labeled 'Le Toy Van' on a white background
Set of wooden eggs in a wooden box on a white background

Farm Eggs Wooden Market Crate

£19.95
 

How To Draw Spring Things For Kids

£14.99
 
 Sold Out

Toy Ice Cream Shop FSC

£24.95
 

White Bunny Girl with Lavender Dress and Balloons

£15.60
 

White Bunny Boy with Blue Pants and Balloon

£15.60
 

White Bunny with Blue Jacket & Daffodil

£17.30
 

White Bunny with Yellow Dress & Egg Basket

£13.20
 

Bird - Eastern Blue | Handcrafted Woolen Delight

£7.10
 

Big Bunny Basket - Ochre | Handcrafted Woollen Charm

£20.50
 

Mini Bunnies – Clay Colours (Set of 3) | Handmade Felt Rabbit Decorations

£9.60
 

Big Felt Bunny with Bow – Ochre | Handmade Wool Easter Decoration

£18.55
 

Big Felt Bunny with Bow – Green | Handmade Wool Easter Decoration

£16.75
 

Small Felt Bunny with Bow – White | Handmade Wool Easter Decoration

£8.65

Our Latest Arrivals

Shop all new in
 

Mermaid Playball

£12.99
 

Peter Rabbit Signature Friends Jeremy Fisher Soft Toy

£22.99
 

Mr Todd Peter Rabbit Signature Friends Soft Toy

£22.99
 

Flopsy Soft Toy - Signature Collection

£22.99
 

Peter Rabbit Soft Toy - Signature Collection

£22.99
 

Crocodile Creek Dino Friends Playball

£10.00
 

Crocodile Creek Sea Turtle Playball

From £10.00
 

Crocodile Creek Unicorn Rainbow Playball

From £10.00
 

Ooly Lil' Watercolor Paint Pods - 37 PC Set

£12.99
 
 Sold Out

Ooly Creatibles D.I.Y Air‑Dry Clay Kit: Lovely Bear BFFs

£3.99
 

Nursery Times Crinkly Newspaper – Horsey Horsey

£15.00
 

Nursery Times Crinkly Newspaper – Flowers and the Bee

£15.00
 

Nursery Times Crinkly Newspaper – A‑Z of Cats

£15.00
 

Nursery Times Crinkly Newspaper - I Went To The Shops

£15.00
Children's toy with whale design on a light blue background
 
Children's toy with whale design on a light blue background
Sold Out

Ocean Soft Baby Book

£7.99
 
Miniature dollhouse scene with toy mice in matchbox beds and furniture on a neutral background

Tooth Fairy Mouse, Little Brother in Matchbox

£28.25
 

Ballet Mice in Dance Studio, Little Sister and Brother

£74.00
 

Paper Bag, Castle - Rose

£3.75
 

LouiMax - Dreams of Being an Adult

£23.25
 

Ballerina Mouse, Little Sister - Heather

£16.00

Gifting made easy 🎁

Every toy is chosen to encourage creativity, learning and joyful play ✨

Big Gifts

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Pocket Money Toys

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All Toys

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Sensory Play

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Books

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Soft Toys

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Baby Gifts

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Magnetic Play

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The Raising Baby Box

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Imaginative Play

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The London Collection

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Characters

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Time to get cosy!

Shop Leggings, Tops + Socks
 

Harry Potter™ Hedwig Socks

£3.50
 

Harry Potter™ Hedwig Leggings

£10.00
 

Harry Potter™ Hedwig Top

£14.00
 

Superman™ Saves the Day Socks

£3.50
 

Superman™ Saves the Day Legging

£10.00
 

Superman™ Saves the Day Top

£14.00
 

Batman™ Get Ready Socks

£3.50
 

Batman™ Get Ready Leggings

£10.00
 

Batman™ Get Ready Top

£14.00
 

Tim the Pirate Leggings

£10.00
 

Miffy™ Busy In The Veg Patch Leggings

£10.00
 

Miffy™ Busy In The Veg Patch Socks

£3.00
 

Miffy™ Busy In The Veg Patch Top

£14.00
 

Gruffalo™ Outdoor Adventure Socks - Pack of 2

£7.00
 

Gruffalo™ Outdoor Adventure Leggings

£10.00
 

Gruffalo™ Outdoor Adventure Top

£14.00
 

It's Just A Fairytale Socks

£3.50
 

Peter Rabbit Autumn Leaf Socks

£3.50
 

Peter Rabbit Autumn Leaf Leggings

£12.00
 

Peter Rabbit Autumn Leaf Top

£14.00

Best Sellers This Week

At Souzu we believe learning begins with play, which is why we choose toys which children will love and will help them develop

Shop all bestsellers
 

Rabbit Family Set

£24.99
Rabbit Rattle Ball
Rabbit Rattle Ball
Rabbit Rattle Ball
Rabbit Rattle Ball
Rabbit Rattle Ball
Rabbit Rattle Ball

Rabbit Rattle Ball

£7.99
 
Soft Football
Soft Football

Soft Football

From £12.50
 

Utility Vehicles

£3.99
 

Big Bunny Basket - Ochre | Handcrafted Woollen Charm

£20.50
 

Spring Garden Ponies

£7.00
 

Small Felt Bunny with Bow – Green | Handmade Wool Easter Decoration

£8.65
Colorful headband with ladybug, flower, and bear designs on a white background
 
Colorful headband with ladybug, flower, and bear designs on a white background

Bunny and Friends Headband

£9.00
 

London Snap Memory Game

£2.49
 

Memory Match

£4.99
 

White Bunny with Yellow Dress & Egg Basket

£13.20
 

White Bunny with Blue Jacket & Daffodil

£17.30
 
 Sold Out

My First Noah's Ark

£59.00
 

Mini Bunnies – Clay Colours (Set of 3) | Handmade Felt Rabbit Decorations

£9.60
 

Big Felt Bunny with Bow – Ochre | Handmade Wool Easter Decoration

£18.55
Sensory Donut
A box of Petit Boum Sensory Donuts with fruit slices and beads, designed for tactile exploration and sensory play, suitable for infants from 6 months.
A box of Petit Boum Sensory Donuts with fruit slices and beads, designed for tactile exploration and sensory play, suitable for infants from 6 months.
Sensory Donut

Sensory Donut

£7.50
 
 

Pastel Creative pack 120 pc

£115.00
 
 Sold Out

Moo Baa Noise Makers

£7.00
 

My First Farm Animals

£20.00
 

My First Tractor Set

£23.00

AT SOUZU WE

Inspire Young Minds Through Play

For over a decade, our London-based boutique - rooted in Gwendolen House Nursery has brought together expert knowledge and handpicked toys that spark imagination and support growth.



Learn more

Let customers speak for us

from 646 reviews
So Cute!

Gorgeous lil Miffy leggings and socks! So cute and so soft!

Customer
Miffy™ Busy In The Veg Patch Leggings
Tree House and Finger Puppets

Excellent Customer Service. Parcel arrived within a couple of days and was well packaged and wrapped inside the box. The tree house was a first birthday present for our granddaughter and we are certain she will have many hours of imaginary play with this toy. I would recommend Souzu as a shop and on line small business.

Jacqueline Cresswell
Tree House - Hide-Aways Puppet
My First Doll Eloise

Perfect first doll for my niece.

Customer
My First Doll Eloise - 25 cm

Disney Originals Baloo

Gina Capuano
Disney Originals Baloo
Super teddy bear 🧸

Lovely neighborhood shop and great service. When asked the store owner gracefully agreed to drop off the gift at my grandson’s house 🏡 rather than wait for the post… making his day and mine ⭐️

Veronique Farserotu
Superman Teddy Bear

My granddaughters love playing at supermarkets and didn’t have eggs so they are perfect

Moira Campbell
Farm Eggs Wooden Market Crate
Very lovely baby ball

The baby received timely. I was impressed with the quality. It feels well made. The baby engages well with it.

Tom Dal
My First Hand Grip Ball
Sturdy & colourful

Easily constructed & sensory illustrated, it also rattles as it rotates, my 3 month granddaughter reached for it as soon as I presented it to her

tracey curtis
Tummy Time Spinning Book
Beautiful gift

We gifted this tea set to our friend's two year old daughter. She loved it and immediately enjoyed playing with it. Beautiful wood and well made. A lovely present.

Customer
Tea Set
Rounds on The Common

It looks great. Very well done Robert Smith.

Christopher Walker
Rounds On The Common

Perfect for the children’s bedroom

Steve
Barbarossa Pirate Ship & Characters
The cutest gift you can buy

I bought the hedgehog penguin Robin and bear. They are so so cute I feel like keeping them.

Brenda Alvarez-Wilkinson
Tiny Matchbox Ceramic Robin Token
Nursery Crinkly newspapers

This product is a little expensive, but it is indestructible. We bought 2 they have survived a strong 8 month old & a very active 3 year old. They have enjoyed them.
The staff are nice & helpful
Thank you

Customer
Nursery Times Crinkly Newspaper - Space Count

Speedy Monkey Cash Register

Jennifer Keenlyside
Speedy Monkey Cash Register

Wipe-Clean Unicorn Activities

Daphne Bichard
Wipe-Clean Unicorn Activities

Visit Us

17 High Street
Wimbledon Village
London
SW19 5DX

Open 7 days a week

Click & collect available from store

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