£20 to £35

With the Magic Touch Curiosity Tablet your little one can enter a world of discovery from her very first device. Just a tap of an “app” on this mag...

Meet the beloved Eeyore from the Hundred Acre Wood! Known for his slow-paced and slightly perplexed nature, Eeyore will capture the heart of any ch...

Put your hands in the air, the attraction is about to start! Get ready for an excitement-filled adventure with this wooden croquet game designed fo...

A first tennis set to practice your skills on the beach or in the park. The rackets and ball fit perfectly in small hands and are easy to carry in ...

The iconic Albetta Louis Lion has returned! Reworking Albetta's iconic lion motif, this babygro is made from the softest chocolate striped BCI cott...

Perfect for budding builders, this best-selling Construction Toy Set provides everything needed to bring construction site adventures to life! Thi...

Prepare for some squeaky clean fun with this contemporary wooden dolls house bathroom set! Perfectly sized for 1:12 scale dolls houses, this set is...

Transform your dolls' house into a dream home with this delightful Wooden Dolls House Children's Bedroom Set. Perfectly sized to fit our stunning r...

Sit back and relax with style! This Stylish Miniature Sitting Room Set is a must-have for adding a touch of elegance to any child's dream dollhous...

Transform your dollhouse into a stylish culinary haven! This stunning dollhouse kitchen furniture set features a lovely contemporary design that ad...

This sweet miniature bedroom set is a real dream come true.  With a classic design in lovely neutral tones, it is compatible with all of our beaut...

Can robots really be that flexible? Get creative and make your own colourful, crazy robots. The new, flexible, extendable magnetic bars add an ext...

Experience stacking and balancing like never before with My First Stacking Rings. This new take on the classic toy sparks boundless creativity. Wat...

These birds of a feather flock together. But can you find out where they go when they arrive at their tree? Clip the birds to their correct locatio...

Reminiscent of calm ocean waters, our stylish Slipfree® Dino Petrol UPF 50+ swim shorts come in a soft and soothing blue, feature charming white di...

Kalahari Slipfree® UPF 50+ swim shorts is adorned with the majestic wildlife of the African savannah against a soft green background. Evoking the a...

This lamb soft toy is hand knitted in soft organic cotton.The lamb is roughly 20cm tall and the baby measures roughly 10cm tall, excluding ears and...

This charming hand-knitted giraffe soft toy is crafted from organic cotton, making it a soft and safe companion for your little one. Filled with Oe...

This adorable lamb soft toy, hand-knitted from soft organic cotton, is a perfect companion for little ones! With its beautifully crafted design and...

Meet the charming Hand-Knitted Zebra Soft Toy, lovingly crafted from soft organic cotton. Standing at approximately 30 cm tall, this zebra is the p...

Shake, rattle and swirl! This hugely popular set of Aussie Animals Sensory Spinners features a trio of wildlife favourites from Down Under - a womb...

Let your little one scoop, mix, and dump with the Green Toys Dumper Truck, designed to bring endless hours of imaginative play while being ...

Capture and cherish your favourite memories with the Alice Photo Album, designed to keep your precious photos safe and beautifully displayed. Key F...

My Magnetic Garden is a delightful and educational magnetic board that encourages creativity while teaching children about fruits and vegetables! K...

All aboard, we have to go and save a cat stuck in a tree! This large red fire engine made of solid wood is equipped with a bell to signal emergency...

Meet the Sweet Cocoon Shapes and Colours Dog, the adorable wooden companion designed to make learning shapes and colors a fun adventure for your li...

These 9 Triangle Blocks are the ultimate building and learning tools for little ones. Crafted from toxic-free silicone, Triblox provides a safe and...

Let your child’s imagination soar with the enchanting Rainbow Fairy Oval Jewellery Box, adorned with delightful illustrations of fairies, unicorns,...

Hedgy the Hedgehog is the epitome of cuteness and cuddles! With his sweet little belly and bright smile, he’s designed to bring joy to children a...

Meet the adorable Disney Originals Dumbo from the Soft Cuddly Friends collection! With his oversized, draping ears and charming circus outfit, thi...

Introducing Winnie the Pooh, the beloved bear from the Hundred Acre Wood, now part of the Soft Cuddly Friends Disney Originals collection. This che...

Children’s eyes light up when Soft Cuddly Friend Hoppie rabbit comes hopping. Her cute pink nose and super long ears make her the perfect affection...

Children’s hearts will hop with joy when Hoppie Rabbit comes into view! With her cute pink nose, super long ears, and tender light grey plush, Hopp...