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PEEPO! has become a classic for babies and toddlers. It follows a baby through the day in a style full of wit, charm and ingenuity. A series of hol...

It's hard work being good all the time – and it's especially hard for a dog like George! A laugh-out-loud, visual romp from the acclaimed author-il...

Three little monkeys, and their big monkey, are sat high up on their branch in the forest canopy. “Ok, monkeys! I’m off," says the big monkey. “Now...

The Urban Garden Activity Cube is the perfect sensory toy for babies, designed to keep them entertained on-the-go. Whether attached to a pram or ca...

These 9 Triangle Blocks are the ultimate building and learning tools for little ones. Crafted from toxic-free silicone, Triblox provides a safe and...

Let your child’s imagination soar with the enchanting Rainbow Fairy Oval Jewellery Box, adorned with delightful illustrations of fairies, unicorns,...

Hedgy the Hedgehog is the epitome of cuteness and cuddles! With his sweet little belly and bright smile, he’s designed to bring joy to children a...

Meet the adorable Disney Originals Dumbo from the Soft Cuddly Friends collection! With his oversized, draping ears and charming circus outfit, thi...

Introducing Winnie the Pooh, the beloved bear from the Hundred Acre Wood, now part of the Soft Cuddly Friends Disney Originals collection. This che...

Children’s eyes light up when Soft Cuddly Friend Hoppie rabbit comes hopping. Her cute pink nose and super long ears make her the perfect affection...

Jimmy Teddy bear and its smiling face is great to put the smile back on a child’s face when comforting and snuggling are needed. The wavy and beaut...

Children’s hearts will hop with joy when Hoppie Rabbit comes into view! With her cute pink nose, super long ears, and tender light grey plush, Hopp...

Jimmy Teddy Bear is the perfect companion for comforting and cuddling! With his smiling face and soft, wavy light brown plush, this 30 cm teddy bea...

Meet Tigger, the bouncy and joyful character from Disney’s Winnie the Pooh, ready to spring into action with your little ones! Standing at 30 cm ...

Soft Cuddly Friend Berno Goldendoodle is wonderfully unique. His coat is made of cuddly soft, beige and white plush. With his long ears and cute, b...

Welcome them to the world with this cute elephant new baby girl card, featuring embossing and gold foil and for that extra special touch.  Made in ...

'Happy Bugs' and creepy crawlies adorn our colourful new kids range which is sure to be a favourite for all those intrepid woodland explorers! Pair...

Our most popular sized gift bag, made with thick, matt coated paper, with a matching tag attached. Dimensions: H230 x W190 x D110mm

The most popular sized gift bag, made with thick, matt coated paper, with a matching tag attached. Dimensions: H230 x W190 x D110mm

2 folded sheets of beautiful printed wrapping paper. A pastel blue design for a new baby boy printed on 80gsm paper with co-ordinated mini card tag...

2 folded sheets of beautiful printed wrapping paper. A pastel pink design for a new baby girl printed on 80gsm paper with co-ordinated mini card ta...

This fun and colourful birthday card features an adorable elephant in a party hat, with an embossed finish to make the design really stand out.  Ma...

Wish them a wonderful 3rd birthday with this cute card, featuring an adorable tiger balloon with embossing and gold foil for that extra special tou...

Wish them a wonderful 2nd birthday with this cute card, featuring an adorable lion balloon with embossing and gold foil for that extra special touc...

Wish them a wonderful 1st birthday with this cute bear balloon card, featuring a big blue 1 and gold foil lettering for that extra special touch.  ...

Wish them a wonderful 1st birthday with this cute koala balloon card, featuring a big pink 1 and gold foil lettering for that extra special touch. ...

Our Albetta Recycled Fur Giraffe Toy makes a wonderful new gift for your little ones! Crafted from super soft mustard yellow eco-friendly faux fur ...