Educational Toys

On sunny days, encourage children to position the easel to capture their shadow on the canvas. They can trace the outline of their shadow and use i...

The Baby Einstein Magic Touch Cash Register is a pretend toy with lights, music, shopping sounds and phrases that promote real-world learning and f...

Transform any surface into a tactile, durable railway track with our Railway Tape! Perfect for fostering imaginative role play, this versatile tape...

Create endless fun and creativity with Runway Tape! This tactile, durable tape allows you to design and re-design a brand-new track layout each tim...

Pull back and go! This aero twist on traditional pull back racing cars is sure to delight your little one and makes an ideal stocking filler or par...

Create a completely new track layout with every play session with this tactile and durable Roadway Tape. Easy to use, just simply peel off and stic...

A wooden elephant on wheels, perfect for little hands to push along. This push toy is great for encouraging imaginative & social play, as well ...

These delightful Toddler Finger Puppets are perfect for sparking storytelling and engaging young children in creative playtime! Larger than standar...

Meet the charming Hand-Knitted Zebra Soft Toy, lovingly crafted from soft organic cotton. Standing at approximately 30 cm tall, this zebra is the p...

Ignite your child’s imagination with this Reusable Puffy Sticker Play Set! Perfect for creating endless transportation adventures, this set include...

Melissa & Doug Sticker WOW!™ is a whole new way to play with stickers – use the cute, collectible character to stamp prehistoric-themed sticke...

Transform sticker fun into a magical adventure with the Sticker WOW! Unicorn Sticker Stamper & Activity Pad Set by Melissa & Doug! This inn...

There really is so much fun to be had with this Magic Multi Play, jam packed with reusable activities. Inside the spiral bound book you’ll find 8 p...

Bring the jungle to life with the Scented Secret Diary - Jungle, a playful and practical diary designed to inspire creativity and imagination. The ...

Magic Water Easel Pads are so much fun! Like our popular water cards, fill up the pen with water and colour in the designs to see them magically ap...

Magic Water Easel Pads are so much fun! Fill up the pen with water and colour in the designs to see them magically appear, then disappear once dry....

Magic Water Easel Pads are so much fun! Fill up the pen with water and colour in the designs to see them magically appear, then disappear once dry....

This charming hand-knitted giraffe soft toy is crafted from organic cotton, making it a soft and safe companion for your little one. Filled with Oe...

Add a touch of charm to any nursery or playroom with this delightful Little Koala Bear Finger Puppet. Beautifully hand-knitted from organic cotton,...

This lamb soft toy is hand knitted in soft organic cotton.The lamb is roughly 20cm tall and the baby measures roughly 10cm tall, excluding ears and...

Head to the farm to get some nice fresh eggs for the kitchen! These eggs are very special and promise games full of discoveries for children from 3...

Cock-a-doodle-doo! Welcome to the farm! The Magnéti'stories - The Farm magnetic game invites children aged 3 years and up to immerse themselves in ...

Get ready for a building adventure with the Magnéti'stories - The Construction Site magnetic game! Tailored for children aged 3 years and up, this ...

Nee-naw, nee-naw, the fire has spread into the Magnéti'books! This magnetic game will delight children aged 3 years and up, as they are transformed...

Majestic and fantastical unicorns are simply magical! This magnetic educational game will immerse children aged 3 years and up in fairyland. Imagin...

  What if we created pretty jewellery Made of wood? With this creative kit, children from 4 years old will easily make a pretty set: 1 necklace, 1...

  What if we created pretty jewellery Made of wood? With this creative kit, children from 4 years old will easily make a pretty set: 1 necklace, 1...

Kidoki Cat's Cradle is a take on the traditional hand game played by children for generations. These wire-bound cat faced books are full of instruc...

Experience stacking and balancing like never before with My First Stacking Rings. This new take on the classic toy sparks boundless creativity. Wat...

Can robots really be that flexible? Get creative and make your own colourful, crazy robots. The new, flexible, extendable magnetic bars add an ext...

This sweet miniature bedroom set is a real dream come true.  With a classic design in lovely neutral tones, it is compatible with all of our beaut...

Transform playtime into a magical experience with the Roseheart Wooden Dolls House—a charming retreat perfect for your little one's imaginative adv...

Introduce your little ones to healthy eating and imaginative play with the Harvest Vegetables Wooden Food Crate. This delightful toy set encourages...

Explore prehistoric adventures with the Melissa and Doug Dinosaurs Floor Puzzle, a captivating 48-piece jigsaw measuring an impressive 60.96 cm x 9...

Melissa & Doug Sticker WOW is a whole new way to play with stickers. Let the adorable, collectible Pumpkin the Tiger stamp, its way through 24 ...

Step into a world of magic and imagination with the Magnéti'stories - The Unicorns! Designed for children aged 3 years and up, this enchanting magn...