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Transform your child’s look with the magical Enchanted Shimmer Star Clips! These sparkling clips are perfect for adding a touch of fantasy to any h...

Add a sprinkle of magic to your child's hairstyle with the Enchanted Star Double Headband. Perfect for children who love to shine, this beautifully...

Non-slip soles help prevent slips on wet & dry surfaces.High tech soles protect feet on hot sand & floors and provide protection from infec...

Sun Safe UPF50+ protection for hours of outdoor fun! Designed with a flap down the back to protect your child's neck from the suns rays  Lightwe...

Sun Safe UPF50+ protection for hours of outdoor fun!Scoop neck and back with leg frill for some super cute style. Soft, Quick drying &, breatha...

Snap up this playful gator print! These gorgeous green alligators sitting in their navy waters will add some fun to your poolside attire.  Non-sli...

Let the magic begin with this sparkly star wand! Perfect for magical adventures, imaginative play, or adding a touch of shine and sparkle to any dr...

Non-slip soles help prevent slips on wet & dry surfaces.  High tech soles protect feet on hot sand & floors and provide protection from in...

Celebrate the season in style with our adorable Pom Pom Holly Clips! Each clip features a bright pom pom bobble paired with festive green holly lea...

Our super-soft and comfy stretch jersey hairband in our home ditsy all-over print, styled with a cute mock bow, adds the perfect finishing touch to...

The adorable Honey Bee children's leggings - the perfect addition to any little one's wardrobe! Made from a high-quality blend of materials, these ...

Introducing the delightful Honey Bee children's socks - the perfect addition to any young nature lovers wardrobe! These socks come in a lovely oran...

This off-white top features an adorable Bee print on the front, adding a touch of whimsy and fun to this cute piece of clothing. Made from a high-q...

Introducing the Albetta Into the Woods Mini Crochet Babygro, a delightful new addition to our Autumn Winter collection. This charming babygro is cr...

Introducing the adorable It's Just A Fairytale children's leggings - the perfect addition to any little one's wardrobe! Made from a high-quality bl...

Introducing the delightful It's Just A Fairytale children's socks - the perfect addition to any young nature lovers wardrobe! These socks come in a...

This bright pink top features an adorable Unicorn print on the front, with a fairy flying by it's side, adding a touch of whimsy and fun to this ad...

The most mesmerising design you really can't take your eyes off! Shimmering purple and green as the light changes your little one really will feel ...

Bring a splash of colour to the pool in this magical mermaid swimsuit! With frill details and vibrant colours this swimsuit is perfect for a chille...

Introducing Kalahari Slipfree® non-slip swim shoes adorned with the majestic wildlife of the African savannah against a soft green background. Thes...

Kalahari Slipfree® UPF 50+ swim shorts is adorned with the majestic wildlife of the African savannah against a soft green background. Evoking the a...

Add a touch of festive magic to your child's accessories collection with the Little Reindeer Bag. Perfect for the holiday season, this adorable bag...

These adorable little reindeer clips are the perfect festive accessory for any Christmas outfit! Featuring glittery gold antlers, a bright red pom-...

Stay cosy and stylish this festive season with our adorable Reindeer Earmuffs! Made from the softest recycled faux fur, these fun earmuffs feature ...

Keep your little one warm this winter with our fun and festive knitted hat, featuring an adorable reindeer design! This cozy hat is lined with soft...

The Lolita foil print Slipfree® swim shoes are mesmerizing with their soft pink base and shimmering glitter effect which will have your little one ...

The Lolita foil print Slipfree® UPF 50+ swimsuit is mesmerising with it's soft pink base and shimmering glitter effect which will have your little ...

All aboard the London Bus! Hop on to our big red London bus to take a ride through the iconic sights of London! This double-decker bus hair clip is...

Magic up a little love with our glittery Heart Wand! With a fabric wrapped centre stem and pink and red grosgrain streamers - this wand is perfect ...

Don’t let these black cats cross your path—wear them in your hair! Our Lucky Black Cat Hair Clips add the perfect touch of cute spookiness to your ...

Rockahula little glittery pony is paired with his lucky golden horseshoe to make this horse-some pack of clips! Perfect for pony and horse fans, ea...

Introducing the Albetta Mini Crochet Wings Stardust Babygro, a truly enchanting gift for any little one. Crafted from the softest baby pink cotton ...

The industrious and stylish grey Mixer Slipfree® is a non-slip swim shoe constructed with vibrant yellow diggers and mixers—a must-have accessory f...

Introducing the adorable Mollie Rose the Bunny children's leggings - the perfect addition to any little one's wardrobe! Made from a high-quality bl...

Introducing the delightful Mollie Rose the Bunny children's socks - the perfect addition to any little one's wardrobe! These socks come in a lovely...