All products *

Designed in collaboration with occupational therapists, My First Hand Grip Ball is the perfect sensory toy to develop your baby’s motor skills. Thi...

Dena is a safe, simple and smart toy, suitable from babies to all ages. Their toys are made of food-grade platinum silicone, the same high-quality ...

The London Activity Sticker Book is packed with exciting activities to keep children entertained while they explore the iconic landmarks of London!...

Embark on a fun-filled adventure around London with London Taxi Adventure, an interactive hardback book that combines reading and play in one excit...

Help your little ones take their first steps in style with this wonderful musical walker. See their faces light up as they start to walk and hear p...

For all the little adventurers! This adorable My First Noah's Ark invites your child to embark on a creative journey with pairs of famous chara...

Introduce your little one to the beloved world of Beatrix Potter with the adorable My First Peter Rabbit plush toy. Part of the Once Upon a Time nu...

Get a free call with Plan Toys phone! A magnifying glass and a colourful dial pad encourage interactive play and help develop dexterity and cogniti...

Dena is a safe, simple and smart toy, suitable from babies to all ages. Their toys are made of food-grade platinum silicone, the same high-quality ...

Magnets, sounds & senses! Shake, rattle & build! Amaze your little one with our new My First set. We have developed 4 new SmartMax bars a...

Experience stacking and balancing like never before with My First Stacking Rings. This new take on the classic toy sparks boundless creativity. Wat...

Introduce children to the magic of classical music with My First Story Orchestra: The Nutcracker by Jessica Courtney-Tickle. This beautifully illus...

A first tennis set to practice your skills on the beach or in the park. The rackets and ball fit perfectly in small hands and are easy to carry in ...

Product Details About Smart Toys and Games   SmartMax My First Totem is designed for young children between the ages of 1.5 -5 years offering an ...

Winner of Toy of the Year 2018 in Belgium! Let your little ones embark on a fun-filled farm adventure with the SmartMax My First Tractor Set. This ...

My First Tummy-Time Cards are designed to make tummy time both fun and educational for infants. This set features high-contrast images and engaging...

Get your Wobbly Cars Moving! Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly train and pull it al...

A soothing and gentle toy that will encourage young children to explore and experience music in a fun way, the colourful Rotating Music Box is idea...

The My Little Dog suitcase is perfect for young animal lovers! Inside this beautifully designed suitcase, your child will find everything they need...

This bath book and its submarine foam figurine will develop your child's imagination. He can go on an adventure with his submarine which will ta...

Let your little one's dreams take flight with the captivating Nebula Pink Sensory Star. Designed to stimulate eye-tracking and promote calm, this s...

These adorable Nesting Bears are not only a charming nursery decoration but also a fun and developmental toy for little ones. Available in three om...

Introduce your little ones to the world of shapes and animals with this brightly painted Noah's Ark Wooden Shape Sorter. This fun and engaging toy ...

These Numbers Flashcards are thoughtfully crafted to nurture early learning and mathematical confidence in children. Perfect for building foundatio...

Ocean Life Stacking Animals & Bag is a delightful wooden toy set designed to help young children develop fine motor skills while exploring the ...

On the Night You Were Born is a beautifully illustrated picture book that celebrates the wonder and magic of a child's birth. Written by New York T...

Featuring the distinctive three horns and frill in a detailed orange material, our fantastic Triceratops Finger Puppet creates new worlds of play. ...

Little ones will love making music with this fun and colourful orangutan xylophone. This toy includes two beaters perfect for little hands to grasp...

This adorable giraffe soft toy is hand-knitted from organic cotton and filled with Oeko-Tex certified polyester stuffing, ensuring it's both soft a...

Introducing the Organic Cotton Lion Toddler Soft Toy in Black/Blue/Red – a fun and cuddly companion for your little ones! Features: Design: This ...

Introducing the Organic Cotton Panda Toddler Soft Toy in Stripy Shorts – the perfect cuddly companion for your little one! Features: Size: This a...

This adorable Organic Cotton Penguin Toddler Soft Toy is ready to melt hearts with its charming pink beanie hat! Thoughtfully crafted from 100% org...

Bring the charm of Italian cuisine into your little one’s playtime with this delightful Organic Pasta Set! Perfect for budding chefs, this role-pla...

For over fifty years, Paddington Bear has been a beloved figure in children's literature, enchanting readers of all ages with his heart-warming...

Make friends with this wonderful wooden Paddington™ pull along toy. Paddington Bear will follow you around as you pull him along, the perfect compa...

Take Paddington on a journey in his vintage steam train! Paddington can be removed from the train for that extra bit of play! Painted in bright col...

Today my daddy said to me, "It's time you learnt to peck a tree." Little Woodpecker has just learnt how to peck and oh - what fun it is! He pecks t...

Beep! Beep! The recycling truck has arrived. Peep under flaps and through holes to find out how it works, as it zooms around town collecting recycl...

PEEPO! has become a classic for babies and toddlers. It follows a baby through the day in a style full of wit, charm and ingenuity. A series of hol...

Introduce your little one to the delightful Penguin Musical Wobbler! This charming toy combines soothing tinkling sounds with an entertaining waddl...

This little red sailboat comes from the iceberg with it's penguin sailor and is the perfect little toy for bath times.  Plan Toys are traditional w...

Make friends with this wonderful wooden handcrafted Peter Rabbit pull along toy. Painted in a gorgeous baby blue, this cute Rabbit will follow you ...

Children's wooden push along toy in the design of Peter Rabbit. Packaged in a beautiful box, this wooden Peter Rabbit push along toy is here to hel...

Peter Rabbit and his sisters have had a fun day playing outside. Now it's time to go to sleep. But as everyone gets ready to say goodnight, Peter r...

The Peter Rabbit Wooden Puzzle is the perfect educational tool for little hands! Made from sturdy, chunky wood, this puzzle helps toddlers develop ...

Place a puzzle piece correctly in the puzzle board to hear realistic sounds Lift to expose light sensor, then replace (cover sensor) to hear sound...

Meet Phil Squirrel, the cuddliest little friend who's always on the lookout for some nuts to nibble and a cuddle! At 20 cm tall, Phil is the perfec...