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Did you know, the phrase 'Elephants never forget' actually doesn't stray far from the truth? Scientists believe it probably has something to do wit...

Dino play t-shirt is the perfect throw-on-and-go companion for those days when you're looking for a fun wardrobe staple. In our warm yellow organic...

Kite pony t-shirt is inspired by childhood memories of our pony mad founder. Not only did she enjoy riding them, but she also loved drawing their f...

All sweetness and stripe! Swirl away in this beautiful dress, offering a classic shape with patch pockets and a back zip opening for style and prac...

Slipfree firm grip soles prevent slips on wet and dry floors and the high tech fabric helps prevent feet on hot sands and rough surfaces The breath...

Sun Safe UPF50+ protection for hours of outdoor fun! Designed with a flap down the back to protect your child's neck from the suns rays  Lightwe...

Sun safe UPF 50+ Protection Exclusive Slipfree Print Matching Styles available Quick Dry Fabric Mesh Trunk Lining Drawstring and Elasticated Wai...

Sun Safe UPF50+ protection for hours of outdoor fun! Designed with a flap down the back to protect your child's neck from the suns rays  Lightwe...

Sun Safe UPF50+ protection for hours of outdoor fun! Scoop neck and back with leg frill for some super cute style. Soft, Quick drying &, breat...

Non-slip soles help prevent slips on wet & dry surfaces. High tech soles protect feet on hot sand & floors and provide protection from infe...

Non-slip soles help prevent slips on wet & dry surfaces. High tech soles protect feet on hot sand & floors and provide protection from inf...

Canine-lovers may know that not only are dachshunds friendly companions, their popularity traces back to 1972 where they were Germany's official ma...

If you're looking for the 'ahh factor' then let us introduce our friend, Mrs Mouse, who is showcasing daisy dot print in style. Featuring an adorab...

Combining our super stellar print with our classic dress style, this dress featuring rainbows, planets, sunshines and more is as pretty as a pictur...

   Whirling, twirling dress with handy scoop pockets is super comfy and so on-trend in our original daxie dog print. Made in soft organic cotton je...

Delightful daisies! Did you know that the Aster flower (part of the daisy family) was a sacred flower of Greek and Roman Gods, symbolising a wish o...

Get ready for action in our red stripy joggers! With contrasting navy knee patches to give a fun look whilst protecting your little one's knees fro...

Our great little leggings feature the Kite bee ditsy print on single jersey. Made with robust cotton jersey and a deep elasticated waistband for co...

This swimsuit is perfect for days spent dipping in and out of the water. Offering UPF 50+ protection, as well as a cross-back style for comfort and...

Albetta Petite Carrottes romper comes with a cute hand-made carrot rattle toy and is made using super soft printed rib cotton, making this romper b...

Beautifully hand-crocheted in soft cotton, these adorable Albetta lamb booties are perfect for your little ones. Matching our babygro, they come in...

Slipfree firm grip soles prevent slips on wet and dry floors and the high tech fabric helps prevent feet on hot sands and rough surfaces The breath...

This fleece lined cotton knit jacket with a hood will keep you little one warm and stylish this winter. Made with 100% organic cotton Made in India

Cute, pink long sleeve top.    100% organic cotton Certified by Control Union to the Global Organic Textile Standard (GOTS) Made in Turkey

This fleece lined cotton knit jacket with a hood will keep you little one warm and stylish this winter. Made with 100% organic cotton Made in India

From the Magical forest range. These leggings pair well with the kaleidoscope cardi.   Made with 95% organic cotton 5% elastane Certified by Contro...

This Kaleidoscope cardi will brighten the winter wardrobe and provide a layer of warmth.  Made from 100% organic cotton Certified by Control Union ...

These navy mittens and bobble hat will make a very stylish addition to the winter wardrobe. Made from 100% organic cotton Made in India

These jade mittens and bobble hat will make a very stylish addition to the winter wardrobe. Made from 100% organic cotton Made in India

The Magical Forest headband is in a stylish forest green with a floral print. Perfect to match the magical forest range. Made with 95% organic cot...

We absolutely adore this together cardi and know it will become a favourite layer for the season. In our gorgeous butterscotch, featuring a pretty ...

This trendy yet timeless style certainly brings the cool vibes. A knitted bomber jacket style, featuring a fab rainbow stripe knit for that pop of ...

Our Albetta crochet unicorn star babygro is perfect for little ones who love a bit of colour and magic! Reworking our best-selling crochet unicorn,...

The zip wondersuit in comfy stretchy cotton and cute prints with a 2-way zip! The soft, cosy and stretchy fabric moves with your precious one. The ...

Brand new to this season, we are introducing an exciting space collection which is out of this world! This fun crochet astronaut playset compliment...

Made from the softest 100% cotton, the top has a fun stripe pattern base and has sweet embroidered soldiers on the front. Incredibly detailed with ...