Featured Toys

Unlock the magic of friendship with this popcorn-scented secret diary! Simply scratch the cover to reveal the delicious, buttery popcorn scent – a ...

Vroom, vroom! Start your engines and unlock the magic of this chocolate-scented secret diary! This Cars-themed diary is perfect for little writers,...

Endless fun under the sea! Our best-selling Magic Multi Play reusable activity book is now available in an exciting Ocean theme, featuring friendly...

Double the fun with Colour Switch Magic! Dive into a world of creativity with this Ocean-themed activity set, where a magic white pen transforms 6 ...

Double the fun with Colour Switch Magic! This enchanting Rainbow Fairy-themed creative set brings a magical twist to drawing, writing, and colourin...

Become a master sculptor and creative genius with Clay & Play! This hands-on air-dry clay kit is perfect for little artists, combining fun, cre...

Unlock your secrets with the Dreamland Unicorn Secret Notebook, designed for unicorn fans aged 6 and up! This magical notebook is perfect for writi...

Create your own message jewellery with this trendy and fun kit, perfect for kids 6+! This set includes everything you need to make 4 pieces of pers...

Brazilian bracelets are back and better than ever! This creative kit allows kids 8+ to make a full set of 7 vibrant bracelets, featuring 5 unique d...

Add a touch of sparkle to your hairstyle with the Little Pets Hair Clips creative kit! Perfect for kids 5+, this fun and colourful set lets young a...

Add an autumnal touch to your hairstyle with the Pretty Forest Hair Clips creative kit. Designed for children aged 5 and up, this fun and sparkly D...

Nurture creativity and develop essential motor skills with Crayon Rocks! This set features 8 vibrant, non-toxic crayons made from natural organic s...

Turn journaling into a magical experience with the Scented Secret Diary - Rainbow Fairy! Perfect for imaginative young writers, this diary combines...

Make playtime endlessly creative with the Colouring Fun & Games Mat - Rainbow Fairy! Perfect for travel or at-home fun, this reusable silicone ...

Transform travel time into a fun and educational experience with the Colouring Fun & Games Mat! This multi-activity mat is perfect for keeping ...

Anyone can paint with paint by numbers! Explore the world of dinosaurs with this set that contains everything you need to paint 2 pictures, without...

Whether card-making, scrapbooking or adding dimension to any other project, these stickers are perfect for a fun, non-messy solution to embellishin...

Have fun with these 3D butterfly stickers!   These highly life like 3D stickers will shine and flutter in any small breeze, they will bring the fee...