Squid London create fully waterproof rainwear with a twist - when wet, white sections of the design magically transform into brightly coloured pictures.
Squid London use only the softest cotton and Oeko-Tex 100 dyes are hand printed onto the material. The company founders, Viviane and Emma-Jayne studied product design at the London College of Fashion and have previously worked for fashion houses such as Chloé, so quality and functionality is taken extremely seriously.
They are often asked where they get their inspiration from. The answer is simple, they were fed up by the rainy weather and wanted to bring a bit of fun and colour into little lives.