Under £20

Stand out this summer in this reversible T-Rex Bucket Hat. With our dinosaur print on one side, and green summer stripes on the other, this bucket ...

Lolita, our mesmerising foil print Slipfree® UPF 50+ Sun & Swim Hat with it's soft pink base and shimmering glitter effect which will have your...

Snap up this playful gator print! These gorgeous green alligators sitting in their navy waters will add some fun to your poolside attire.  Non-sli...

The industrious and stylish grey Mixer Slipfree® is a non-slip swim shoe constructed with vibrant yellow diggers and mixers—a must-have accessory f...

Bursting with bright shades of blue these all over shark print shorts will make your little one feel like the king of the ocean!  Sun Safe UPF50+ ...

Non-slip soles help prevent slips on wet & dry surfaces.  High tech soles protect feet on hot sand & floors and provide protection from in...

The Dino Petrol Slipfree® UPF 50+ Sun & Swim Hat in a soothing blue features charming white dinosaurs, blending Scandinavian minimalism with pl...

Reminiscent of calm ocean waters, Dino Petrol, our stylish Slipfree® non-slip swim shoes in a soft and soothing blue, feature charming white dinosa...

Introducing Kalahari Slipfree® non-slip swim shoes adorned with the majestic wildlife of the African savannah against a soft green background. Thes...

Vibrant children's socks from our brand new Peter Rabbit Autumn Leaf collection. Introducing the delightful and whimsical Peter Rabbit Autumn Leaf ...

Vibrant children's leggings from our Peter Rabbit Autumn Leaf collection. Introducing the adorable and vibrant Peter Rabbit Autumn Leaf leggings fo...

Adorable children's top from our brand new Peter Rabbit Autumn Leaf collection. Features: Made from brushed cotton to make them extra soft on your...

Gorgeous navy and cream stripe design creates the perfect look for this classic knitted hat with fun bobble and rib finish. Featuring a soft fleece...

Beautiful hat features a red, grey and cream Fair Isle design. Knitted with a soft fleece lining and fun bobble, this hat is super cute and perfect...

Did you know, the phrase 'Elephants never forget' actually doesn't stray far from the truth? Scientists believe it probably has something to do wit...

Dino play t-shirt is the perfect throw-on-and-go companion for those days when you're looking for a fun wardrobe staple. In our warm yellow organic...

They will look great paired with the matching Olympos Swim Shorts and Olympos Slipfrees! Sun safe UPF 50+ Protection Exclusive Slipfree Print Mat...

With an elasticated waist and drawstring your little one will be able to adjust them for a super comfortable fit! They also have a handy back pocke...

Sun Safe UPF50+ protection for hours of outdoor fun! Designed with a flap down the back to protect your child's neck from the suns rays  Lightwe...

Slipfree firm grip soles prevent slips on wet and dry floors and the high tech fabric helps prevent feet on hot sands and rough surfaces The breath...

Beautifully hand-crocheted in soft cotton, these adorable Albetta lamb booties are perfect for your little ones. Matching our babygro, they come in...

From the beginning of time, sailors used the stars to guide them across the oceans. If you can spot the Polaris star, you can be certain you are fa...

New! A lovely little two pack of knee-high socks made in a chunky terry knit for extra cosiness. These handy winter warmers feature our dragon and ...

This little two pack sock set features navy blue and red designs with polar bear and star intarsias. With turn down-tops, they finish off any outfi...

Our wonderful red knitted hat with Fair Isle design is just perfect for colder days. With ear protection and a neck tie this fab hat will stay put,...

Super-soft organic cotton socks in three different designs that coordinate perfectly with this season's collection. From fun rocket to star and str...

Super-soft organic cotton socks in our fab vegetable and tractor designs. With useful grippy spots on the soles making them perfect for little ones...

This little two pack sock set features navy blue designs with rainbow stripe and rainbow intarsias. With turn- down tops, they finish off any outfi...

Our lovely sunset stripe knitted hat is perfect for keeping your little one toasty. With cute ears, this hat is sure to draw lots of compliments an...

Calling all little farmers! Our bright tractor t-shirt features a very special appliqué design with our soft organic cotton daffodil yellow fabric....

Hello Flora! Inspired by our founder's very own sausage dog, this marina blue stripy t-shirt is a must-have for all puppy fans. Featuring an adorab...

This stylish blue shark print creates the perfect beach ready look! Offering 50 UPF+ protection so you can rest assured your little one is safely p...

Bursting with bright shades of blue these all over shark print shorts will make your little one feel like the king of the ocean! With an elasticat...

Roam around the deep blue sea with prehistoric friends! The colourful dinosaurs pop against the deep jade green sleeves to create a fun and eye-cat...

This fabulous kepi / legionnaire style protective beach hat with neck coverage is a must-have accessory for those long days on the beach or out in...

London's Greenwich is steeped in history and full of stories, making it a great place to visit. Our cream t-shirt, created in collaboration with Ro...

Aye aye captain! Come aboard four iconic maritime vessels. From the tea transporting Cutty Sark to Antarctic adventuring RSS Discovery, there is mu...