Educational Toys
Play is an important part of your child's development.
Between the ages of 1-5 experts recommend 3 hours minimum of play a day. Play not only builds confidence it also develops essential physical, social, language and communication skills.
Selecting the right toy that supports your child's development is crucial.
That's why the experts at SOUZU have especially selected and tested the best toys on the market to support your child's development, every step of the way in those crucial early years.
Browse the below to find the perfect toy for your little one that will have them entertained for hours!
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Make a Face Reusable Sticker Pad - Farm
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99Popular Make-a-Face sticker activity pad gets a wacky makeover in Crazy Characters Make-a-Face. Over 160 stickers add silly, heroic, disgusting, sc...
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Paw Patrol Puffy Stickers - Adventure Bay
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99Restickable Puffy Stickers let kids create PAW Patrol™ adventures again and again! Tell countless stories with these fun dimensional stickers and s...
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Blues Clues & You! Water WOW! Alphabet
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £5.00£5.00 - £5.00Current price £5.00Practice letter writing with Blue and friends with 4 alphabet-themed reusable boards and refillable water pen (English Only). Reusable pages are wh...
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Water Reveal Pad Fairy Tale
Melissa & DougOriginal price £13.49 - Original price £13.49Original price£13.49£13.49 - £13.49Current price £13.49No-mess painting for kids! This exciting paint-with-water and seek-and-find activity book includes eight reusable pages, a refillable water pen, a...
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Water WOW Jungle
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00No-mess painting for kids This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pen...
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Reusable Drawing and Magnetic Kit Dino
Melissa & DougOriginal price £19.99 - Original price £19.99Original price£19.99£19.99 - £19.99Current price £19.99Bring prehistoric stories to life The Natural Play dinosaur-themed play, draw, create activity kit offers hours of imaginative, creative play anyti...
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Make a Face Reusable Sticker Pad - Safari
Melissa & DougOriginal price £6.49 - Original price £6.49Original price£6.49£6.49 - £6.49Current price £6.49Popular Make-a-Face sticker activity pad gets a wacky makeover in Crazy Characters Make-a-Face. Over 160 stickers add silly, heroic, disgusting, sc...
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Water WOW Colours and Shapes
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00This exciting paint-with-water colouring book includes four reusable pages and a refillable no-leak water pen. Use the pen and watch details and vi...
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On-The-Go Origami Activity
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99Making fun, foldable crafts has never been easier! Step-by-step instructions and fold marks on the patterned paper sheets guide kids thr...
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On-The-Go Friendship Bracelets
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99From simple knots to tricky patterns, this activity set guides kids through more than 10 cool friendship bracelets! Organised from begin...
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Reusable Puffy Stickers Farm
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49These reusable puffy stickers create down home farm fun! Pick your animal stickers and get the farmer going on his daily chores! Kids ca...
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Wipe Off Activity Pad Game On
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00Take fun on the go with this “re-markable” take-anywhere book of dry-erase marker games! Choose from 17 different word, number and pict...
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Reusable Sticker Pad Dress-Up
Melissa & DougOriginal price £6.49 - Original price £6.49Original price£6.49£6.49 - £6.49Current price £6.49The reusable stickers in this creative activity book cling securely to the sturdy pages, then peel up easily when your precious little o...
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Reusable Sticker Pad Play House!
Melissa & DougOriginal price £6.49 - Original price £6.49Original price£6.49£6.49 - £6.49Current price £6.49Reusable vinyl stickers cling securely to the sturdy pages, then peel up easily when you’re ready to make a change. Five glossy, full-co...
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Water WOW Under The Sea
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00No-mess painting for kids! This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pe...
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Water WOW Safari
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00No-mess painting for kids! This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pe...
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Water WOW Fairy Tale
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00No-mess painting for kids! This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pe...
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Water WOW Farm
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00Melissa & Doug - Water Wow! - Farm is a no mess colouring activity book. It helps promotes children's colour recognition and motor skills. This...
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Reusable Puffy Stickers Pirates
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49These reusable puffy stickers are filled with swashbuckling appeal! Pick your pirate stickers and layer on some seaworthy duds to build ...
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Puffy Stickers Princess
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49It's a puffy sticker collection and dress-up sticker activity book in one! Four glossy background panels and 76 puffy stickers combine f...
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Water Wow - Vehicles Pathways
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.004 spiral-bound multi-path vehicle-themed coloring boards and refillable water pen Multi-path mazes and scenes include airplanes, tugboat, rescue v...
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Puffy Sticker Play Set: Mermaid
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Reusable puffy sticker play set Includes 65 reusable puffy stickers Double-sided glossy background with dressing room and coral reef scenes to fil...
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Reusable Puffy Stickers - Dinosaurs
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Reusable fold-and-go puffy sticker play set with a prehistoric/dinosaur theme Includes 36 reusable dinosaur puffy stickers plus glossy fold-and-go...
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Reusable Drawing Magnetic Kit Farm
Melissa & DougOriginal price £19.99 - Original price £19.99Original price£19.99£19.99 - £19.99Current price £19.99Natural Play farm-themed Play, Draw, Create reusable drawing and magnet activity kit Includes 45 magnets, 5 dry-erase markers with an eraser, buil...
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Painting By Numbers Watercolour Butterflies
JanodOriginal price £13.50 - Original price £13.50Original price£13.50£13.50 - £13.50Current price £13.50Are you familiar with painting by numbers? This exciting technique lets children create beautiful paintings, simply by following the instructions. ...
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Scoubidous Decorations to Create
JanodOriginal price £16.99 - Original price £16.99Original price£16.99£16.99 - £16.99Current price £16.99With this creative kit, children from 8 years old and even older ones can make 11 tangy creations! First, 3 paintings on which the threads stick to...
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Butterfly Friends Bead Set
Melissa & DougOriginal price £15.99 - Original price £15.99Original price£15.99£15.99 - £15.99Current price £15.99Here is a butterfly collection to set your young jewellery designer's heart aflutter! Beautifully detailed and hand-crafted, the wooden butterfly b...
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Sticker WOW! Unicorn Sticker Stamper & Activity Pad Set
Melissa & DougOriginal price £9.99 - Original price £9.99Original price£9.99£9.99 - £9.99Current price £9.99Melissa & Doug Sticker WOW is a whole new way to play with stickers. Let the adorable, collectible Olive the Dinosaur stamp, stamp, stamp its w...
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Sticker WOW!™ Refill Stickers – Unicorn
Melissa & DougOriginal price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Refill the Melissa & Doug Sticker WOW!™ Cupcake the Unicorn sticker stamper (not included) with 300 unicorn and fantasy-themed refill stickers...
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Sticker WOW!™ Refill Stickers – Dinosaur
Melissa & DougOriginal price £4.99 - Original price £4.99Original price£4.99£4.99 - £4.99Current price £4.99Refill the Melissa & Doug Sticker WOW!™ Olive the Dinosaur sticker stamper (not included) with 300 dinosaur and prehistoric-themed refill stic...
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Magic Multiplay - Dinosaur
Floss & RockOriginal price £12.00 - Original price £12.00Original price£12.00£12.00 - £12.00Current price £12.00There really is so much fun to be had with this Magic Multi Play, jam packed with reusable activities. Inside the spiral bound book you’ll find 8 p...
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Magic Multiplay - Rainbow Fairy
Floss & RockOriginal price £12.00 - Original price £12.00Original price£12.00£12.00 - £12.00Current price £12.00There really is so much fun to be had with this Magic Multiplay, jam packed with reusable activities. Inside the spiral bound book you’ll find 8 pa...
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Scented Secret Diary - Jungle
Floss & RockOriginal price £9.00 - Original price £9.00Original price£9.00£9.00 - £9.00Current price £9.00Wow…a SCENTED and SECRET diary. This Jungle themed secret diary smells of orange. Simply scratch the cover and you will reveal the scent. Includes ...
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Magic Colour Changing Water Flip Pad Easel and Pen - Dinosaurs
Floss & RockOriginal price £15.00 - Original price £15.00Original price£15.00£15.00 - £15.00Current price £15.00Magic Water Easel Pads are so much fun! Like our popular water cards, fill up the pen with water and colour in the designs to see them magically ap...
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Transfer Fun - Enchanted
Floss & RockOriginal price £13.00 - Original price £13.00Original price£13.00£13.00 - £13.00Current price £13.00There's so much fun to be had with Transfers! This Enchanted Transfer Fun comes with over 150 brilliant enchanted themed transfers, 6 colourful sce...
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Magic Colour Changing Water Flip Pad Easel and Pen - Jungle
Floss & RockOriginal price £15.00 - Original price £15.00Original price£15.00£15.00 - £15.00Current price £15.00Magic Water Easel Pads are so much fun! Fill up the pen with water and colour in the designs to see them magically appear, then disappear once dry....
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